Website Redesign
New responsive website for WBND
The Challenge
Based on user research we found users could not view our website easily on a mobile device. Users had to pinch, zoom and scroll to read text. Overall the design was too cluttered and outdated. Stakeholders wanted a website to reflect our new brand and be up to date with current web trends and usability standards. The Design had to be engaging, accessible and responsive, employing industry and design best practice throughout the website build process. We needed to balance user needs with business goals within technological and budgetary constraints, so we employed heuristic evaluation & benchmarking to create a minimum viable product that we could later iterate on after testing.
Strategies and Goals
Our goal was to generate engagement with new and existing customers by expanding our distribution channels. The website was also the perfect platform to launch our new brand; the website had to be simplified and modernised to reflect the future direction of the company. We opted for a mobile-first responsive design to allow the website to resize and reformat automatically, depending on the device being used which, we hoped, would lead to an optimum viewing experience, regardless of the device
The results
The migration to a responsive web design proved very successful for WBND, yielding some impressive results.
Improved mobile site usability score from Google – was 65/100, now 100/100.
Improved search engine rankings, resulting in organic traffic increasing by 30%
Generated 20% more leads coming directly from the website.
Positive feedback received from stakeholders and clients alike.
The Whole Box 'n Dice
Logo Redesign
We wanted our logo to concisely convey that we’re experts in our field and we’re confident in what we do. We realised if we wanted to truly differentiate ourselves in the industry, we needed to be bold, strong and declarative. Our clients look to us for finality and confidence in our recommendations, and trust that the work will get done the right way—the first time—so we needed to represent that visually. Ultimately, we realised simplicity was the key to our new look. The 'Whole', the 'Box' and the 'Dice' have been reduced to a single declarative motif that also represents a target.
The Whole Box 'n Dice
Advertising Campaigns
AdNews Double page spread
Animated Banner Ad
Interactive E-cards
Each year at WBND we sent out interactive Xmas cards to our clients and donated to the Salvation Army instead of giving gifts.
Here are some examples. You will need to install flash player for the first 2 examples.
