Overview
Mortgage House is one of Australia’s largest independently owned non-bank lenders, offering a range of home loan and finance products nationwide.
While working at Ultimate Edge Communications, I led the UX/UI redesign of a suite of campaign landing pages designed to support Mortgage House’s digital marketing and lead generation activity.
The project focused on improving campaign performance by simplifying complex financial information, creating clearer conversion pathways and modernising the visual experience.
The Challenge
Mortgage House relied heavily on paid digital campaigns to attract prospective borrowers across several key groups, including first home buyers, refinancers and property investors.
However, the existing landing pages were built within the Mortgage House WordPress CMS templates, which created several limitations:
rigid layouts that restricted design flexibility
inconsistent structure across campaign pages
difficulty testing alternative layouts or messaging
a visual design that felt dated compared with newer fintech competitors
These constraints made it difficult to optimise campaign performance or experiment with improved conversion strategies.
The challenge was to design a more modern, conversion-focused landing page experience while maintaining consistency with Mortgage House’s existing brand and design system.
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