The Background
With a legacy spanning over two decades, Clear Skincare has emerged as a leading name in cosmetic, skin, and laser hair removal services across Australia and New Zealand. Boasting a network of more than 90 locations, the clinic prides itself on delivering natural-looking results through advanced, clinically proven treatments administered by highly trained professionals.
The Challenge
Despite its broad clinic network, the existing method of finding a location via alphabetical or postcode lists was cumbersome and inefficient, especially on mobile devices. Clear Skincare needed a more intuitive, user-friendly solution that enabled customers to quickly identify their nearest clinic and book an appointment with minimal friction.
My Role
I led the UX/UI design of a new location finder that prioritised ease of use, accuracy, and personalisation. The experience had to be mobile-optimised, align with Clear Skincare’s digital brand, and integrate seamlessly with their booking system.
Design Requirements
Create a clean, intuitive interface that simplifies clinic discovery and user experience.
Ensure a mobile-first responsive design across all devices and browsers.
Incorporate geolocation and manual search functionality, with interactive Google Map integration.
Support scalability for future expansion of clinics and treatment offerings.
Seamlessly connect with the existing appointment booking platform.
Ensure the solution works within the technical constraints of the existing content management system, allowing for smooth implementation without the need for a complete platform rebuild.
The Solution:
To streamline the clinic discovery process, I redesigned the location finder with a user-first approach. The new experience replaces tedious alphabetical or postcode-based lists with a seamless, intuitive interface. By leveraging device geolocation, users can instantly view nearby clinics, significantly reducing friction and decision fatigue. The result is a fast, accessible, and context-aware tool tailored to real user needs.
Key UX Enhancements and Design Features
Frictionless Discovery
A geolocation-based interface automatically displays the nearest clinics, eliminating the need for manual search or scrolling through exhaustive lists.
A geolocation-based interface automatically displays the nearest clinics, eliminating the need for manual search or scrolling through exhaustive lists.
Contextual Accuracy
Real-time location data ensures results are relevant and dynamically updated based on user proximity.
Real-time location data ensures results are relevant and dynamically updated based on user proximity.
User-Centred Filtering
Integrated filters allow users to tailor results by treatment availability, making the experience more personalised and purposeful.
Integrated filters allow users to tailor results by treatment availability, making the experience more personalised and purposeful.
Map Integration
Built-in navigation support via map tools lets users view directions and route options without leaving the platform.
Built-in navigation support via map tools lets users view directions and route options without leaving the platform.
Information-Rich UI
Each clinic card displays key details—address, contact information, hours, and available treatments—at a glance, supporting quick decisions.
Each clinic card displays key details—address, contact information, hours, and available treatments—at a glance, supporting quick decisions.
Seamless Booking Flow
Users can book appointments directly from the finder interface, reducing steps and enhancing conversion through a streamlined path to action.
Users can book appointments directly from the finder interface, reducing steps and enhancing conversion through a streamlined path to action.
